Product and brand development
Marketing expertise that accurately identifies market needs and predicts the future. Continuous R&D to develop cutting-edge materials and applied products goes beyond differentiated products to develop products that will become a paradigm changer in the product category.
STEP 01
Business feasibility analysis
- Market research and competitor analysis
- Competitor marketing strategy analysis
- Required certification survey for each target country
- Mass production and sales cost analysis.
STEP 02
Product planning
- Point of difference planning
- Distribution partner MD preliminary survey (Merchantability analysis)
- Target group consumer survey
- Mass production budget and cost analysis
STEP 03
Marketing strategy establishment
- IMC planning
- MEDIA MIX budget planning
- major sales channel pre-sales
- marketing content planning
STEP 04
Manufacturing・Mass production
- Select excellent manufacturers
- Confirm mass production schedule and production volume
- Proceed with certification for each target country
